Halley Suitt has an interesting post on corporate bloggers at TomPeters that links to her full post @ Worthwhile.
The tricky part is that these great word-of-mouth fan blogs are often created without the blessing of the corporation. There's a lack of control of brand and "message" many marketing and PR people are very unhappy about. Just ask Apple. Managing your fans can be a delicate business.
I commented on the Apple issue here.
Transparency is no longer optional - whether you're a corporation, media darling, church leader or politician. The choice is be real or revealed.
BTW My previous post takes a rather unfair swipe @ Microsoft. Brother Scoble of the Death Star...sorry, Microsoft, is one of my favourite bloggers - especially when he uses his brother's Mac.
Where is Apple's equivalent?