Doc Searls pointed this out yesterday. I meant to mention it then. I'll do it now.
Jay Rosen has a very funny and very accurate post from "The People Formerly Known as The Audience":
The people formerly known as the audience wish to inform media people of our existence, and of a shift in power that goes with the platform shift you’ve all heard about.
Think of passengers on your ship who got a boat of their own. The writing readers. The viewers who picked up a camera. The formerly atomized listeners who with modest effort can connect with each other and gain the means to speak— to the world, as it were.
Now we understand that met with ringing statements like these many media people want to cry out in the name of reason herself: If all would speak who shall be left to listen? Can you at least tell us that?
The people formerly known as the audience do not believe this problem—too many speakers!—is our problem.