"Next to a church's preaching pastor, the most important staff member in the shaping of the message is the media pastor...The second hire in most congregations should be the media pastor."
-Eric Reed, managing editor of Leadership, reports this statement made by the media pastor of a multi-site church whose web address ends in dot-tv. in his report, "Preaching by Faith and by Sight: How oral communicators are joining the visual revolution" in the Summer 2007 issue of Leadership journal. [via]
I'm at a loss for words.